BECi Partners with Pioneer to Revamp Louisiana Country Publication
BECi management and board of directors, along with seven other cooperatives in the Association of Louisiana Electric Cooperatives (ALEC), announce they will join forces to update the co-op’s bi-monthly member newsletter, Louisiana Country, read by 43,000 BECi members, starting in January 2020.
The partnership between BECi and Pioneer Utility Resources, a communications cooperative created and owned by public power utilities, will transform the newspaper-style publication into a glossy magazine that will continue to deliver custom content to BECi members across the area.
“This is one of the most innovative and unique partnerships our co-op has undertaken in our 65-year history, and we think it is the first of its kind nationally. We are deeply honored that ALEC members chose our team to support this bold new approach to their publications,” said Pioneer CEO Michael Shepard.
“Member education is an important principal at our cooperative,” said BECi General Manager Kevin Turner. “We know a lot of our members look forward to getting their Louisiana Country to read local stories, cooperative news and recipes. We’re excited to continue to offer the same content as always, in a new and improved way.”
Pioneer will take the lead on designing, editing, producing and distributing the magazine while BECi Communication Specialist Danielle Tilley will continue to focus the cooperative’s effort on content creation.
“Southwest Louisiana has such a rich history of storytelling and our Louisiana Country has a role in highlighting those stories,” said Tilley. “I always look forward to finding those little jewels of history and culture here in our area and this updated publication will allow us to provide a high quality lifestyle magazine with lots of local flare.”
The cooperatives ask that locals send leads on interesting stories, historical sites, events and citizens by calling the office at 1-800-367-0275 or contacting the co-op through its Facebook page.
BECi is the distribution cooperative that serves the electric needs of more than 43,000 residential, commercial and industrial members in a 7-parish area of southwest and central Louisiana.